Wednesday, August 8, 2007

Restaurant Cleanliness

When it comes to your restaurant, customer perceptions of cleanliness can have lasting effects on your reputation and your business. Studies show that nearly 80% of customers who noticed unclean conditions in a restaurant told friends about it. Maintaining a clean front of house (including the bathrooms) ensures that the customers notice what is important and keep coming back.

If your restaurant suffers from unclean conditions in those areas where customers can see, the customer will make assumptions about the lack of sanitation in those areas where they cannot see. The customer also associates the cleanliness of the staff with the overall cleanliness of the restaurant.

With these "unclean" conditions you run the risk of losing repeat business as well as potential new business.

Use checklists - sanitation, opening and closing checklists, as well as manage the grooming and uniforms of the staff, to ensure that the guest forms the proper opinion of your restaurant.

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